Visitors (Social Listening x Sales Funnel) Customers

Sales Funnel & Marketing Methodology


Michelle Appel-Kern

MAK has marketing in her blood. The daughter of the founders of The Kern Organization, she has had a connection with marketing since birth. Mak holds bachelors degrees in Communications and Spanish from the University of Southern California and a Masters of Science in Integrated Marketing from New York University.

Mak's professional experience is equally as impressive. Her early career had her executing marketing and PR campaigns for celebrity politicians Mayor Antonio Villaraigosa, and Senator John McCain, followed by spells at two top New York Agencies, The Vidal Partnership and Ogilvy & Mather. Her experience ranges from global brands such as IBM and Unilever, to national campaigns for Sprint, and Diageo Spirits here in the USA.

At Mak & Ger, Mak spearheads the strategy, development and execution of social listening campaigns, making sure the right message meets the right audience with every click.

Brandon Gerson

GER knows how to sell. As a Boy Scout of America he earned the Salesmanship Merit Badge for troop fundraising and became destine to help organizations acquire revenue. Ger focused on studying business and graduated from Arizona State University earning a degree in Supply Chain Management with a concentration on International Business.

After graduating, Ger was recruited to Costa Rica to lead an international sales and marketing initiative for an American OEM, Mast Development/Keystone View. In Costa Rica, Ger's team was able to penetrate up and coming markets and increase product sales in North America and beyond. After a few years abroad, Ger was hired as a Media Consultant at InterActiveCorp Headquarters in New York City. At IAC, he worked with local businesses to bridge the gap between SME marketing challenges, and big media marketing solutions.

At Mak & Ger, Ger uses his experience in marketing and sales to evaluate clients' needs and translates ideas into action plans that move the needle.


"Choose a job you love, and you will never have to work a day in your life." Confucius
Loving What We Do Is Our Business Culture

To increase our clients' revenue one marketing strategy at a time.

In the pursuit of happiness ... Both as individuals and as an organization we are happy doing what we do every day. We approach our responsibilities with excitement and passion. Our sentiment becomes tangible which is carried through in our work.

With our constant pursuit of knowledge and inspiration, Mak & Ger will continue to create a company culture that stands on passion, technology, marketing and the idea that together, we can achieve greatness for our clients. We will break down any barrior to create a solution to move the business forward.



The father of modern marketing, John Wanamaker, once famously stated that "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

Unfortunately Mr. Wanamaker didn't have the opportunity to work with Mak & Ger.

Mak & Ger take the guess-work out of marketing and help maximize your return on investment.


Telephone: 347 559 6079
Business Hours: Always on call
Address: 50 Manhattan Avenue 2H New York, NY 10025
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