MAK has marketing in her blood. The daughter of the founders of The Kern Organization, she has had a connection with marketing since birth. Mak holds bachelors degrees in Communications and Spanish from the University of Southern California and a Masters of Science in Integrated Marketing from New York University.
Mak's professional experience is equally as impressive. Her early career had her executing marketing and PR campaigns for celebrity politicians Mayor Antonio Villaraigosa, and Senator John McCain, followed by spells at two top New York Agencies, The Vidal Partnership and Ogilvy & Mather. Her experience ranges from global brands such as IBM and Unilever, to national campaigns for Sprint, and Diageo Spirits here in the USA.
At Mak & Ger, Mak spearheads the strategy, development and execution of social listening campaigns, making sure the right message meets the right audience with every click.
GER knows how to sell. As a Boy Scout of America he earned the Salesmanship Merit Badge for troop fundraising and became destine to help organizations acquire revenue. Ger focused on studying business and graduated from Arizona State University earning a degree in Supply Chain Management with a concentration on International Business.
After graduating, Ger was recruited to Costa Rica to lead an international sales and marketing initiative for an American OEM, Mast Development/Keystone View. In Costa Rica, Ger's team was able to penetrate up and coming markets and increase product sales in North America and beyond. After a few years abroad, Ger was hired as a Media Consultant at InterActiveCorp Headquarters in New York City. At IAC, he worked with local businesses to bridge the gap between SME marketing challenges, and big media marketing solutions.
At Mak & Ger, Ger uses his experience in marketing and sales to evaluate clients' needs and translates ideas into action plans that move the needle.
The father of modern marketing, John Wanamaker, once famously stated that "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
Unfortunately Mr. Wanamaker didn't have the opportunity to work with Mak & Ger.
Mak & Ger take the guess-work out of marketing and help maximize your return on investment.